subject: Moncler Sales Increased 50% Last Year [print this page] Despite the economic downturn but Moncler sales increased 50% last year. The main reason is two points summarize the autumn series sold well that accounting for 80% of total sales. While the company IPO on the market. But this does not violate the company hopes to steady growth strategy.
Company president and creative director Remo Ruffini said: "Our strategy to expand yes most concentrated way Moncler brand. A brand can maintain the same quality image can grow up healthily." Remo Ruffini2003 acquisition of the brand itself. Moncler sales last year of 2.2 billion euros.
Marco DeBenedetti, Carlyle Group (the private equity investment firm with Moncler48% of the shares) the acquisition of the Italian department director also expressed a similar strategy in: "We must resist the temptation to grasp the long-term strategy is to control the development. Further improve the brand image and positioning. we are not pursuing growth at all costs. "
Ruffini need to re-adjust the product that Moncler Jackets and sales distribution. Some poor performance shops should be closed. Currently, the brand has 23 independent shops worldwide, in Italy. France, Germany, the United States and Japan have 5 major distribution affiliates.
This year in July, Moncler out first in New York flagship that located in Prince Street and opposite the Prada. The flagship store covers an area of 3000 square feet. Moncler men and women gathered inside the equipment and complete product line of children's clothing.
This year, Moncler is expected to open around the world about 12 stores. The company looks forward to China, South Korea and the Russian market.
