subject: Out-of-doors Electronic Marketing - United kingdom Is Matching America? [print this page] Dynamic marketing outside is massive and no more so than in the USA, now is England equalling the American market?
It is reported that the outdoor digital signage in the United Kingdom is growing and rapidly, but will it match the US market, this we will have to see.
It has been said that in the past 3 months to July income from digital marketing has increased some 15.9% compensating for the loss in the year before. The resulting rise identifies the electronic outdoor signage market worth around 29 million.
So does this stand for that digital out of home marketing is out of the slump? Well talking to various audio visual specialists they do not seem to have been bothered by the fiscal down turn.
One thing is for in no doubt, the out-of-doors unique marketing market will spread in the United Kingdom on the build up to the Olympics in 2012 then it will take a down ward turn, due to the quantity of potential consumer through the global media coverage of this world renowned sporting event, where all the worlds' top athletes trial for the greatest in sporting accolades.
After the atheletics result who knows? As many businesses are already planning their outdoor marketing campaigns now for the next 4 years and winning funding on it.
We all know that the little isle will never equal the capacity of digital signage in Australia due to the substantial size of the nation; the residents in the UK is rival to the added population of only two American Regions, Texas and California.
But overseas small businesses will have to hang around in anticipation for the Olympics in 2012 to see how the DOOH marketing market wins and profits the UK market.
Out-of-doors Electronic Marketing - United kingdom Is Matching America?
