subject: What Pages Should My Ecommerce Web Design Have? [print this page] Want a head start on your ecommerce web design? Want to save lots of dollars in consulting fees to figure out what a good ecommerce web design should have? Read this short article.
According to ATAK Interactive, an ecommerce solutions agency in Los Angeles, California, there is now a standard set of pages and considerations a retail web site design should have. David Ephraim, CFO and ecommerce web design strategist at ATAK Interactive says "ecommerce web design should be treated much like a brick and mortar retail store. Customers have expectations and dont want to have to ask someone how to get what they want.
"If a business is building an ecommerce web site, owners and managers should follow an industry standard when it comes to ecommerce page design and ecommerce programming, " says Ephraim. "Customers, just like in retail stores, expect detailed customer service, in depth company information, and now a little more in terms of resource, links, testimonials, and frequently asked questions," explains Ephraim. In summary Ephraim explains there is no reason an ecommerce web site owner should give a user to leave the web site.
The ATAK Interactive ecommerce web design page breakdown serves as a pick and choose list customers should use to decide what their ecommerce web site should have. Once the list is narrowed to perfection, business owners can create page content around the list:
General Store Pages
Home
About
News/Press
Services
Resources/Links
FAQ
Testimonials
Locations
Contact Us
Customer Service Pages
Privacy Policy
Return Policy
Terms and Conditions
Shipping and Returns
Site Map
Cart Pages/Section
Category Page (includes sale/hot deals/clearance)
Products Page (includes prod reviews)
Account Login
My Account
Checkout
Order Status/Track My Order
Newsletter Signup
Extra Pages to Consider
Articles
Glossary
Blog
Price Match Guarantee
Gift Center
Gift Registry
Gift Certificates/Cards
Coupons
Partners
RMA RequestJobs/Careers
Help and Info
Video Center
Site Security
RSS Feeds
Gear Guides
Affiliate Program
Checklists
Ephraim notes that all pages above are not required for ecommerce web design. One can combine pages to minimize page count or remove pages that do not make sense altogether. Every business is a little different and there are many ecommerce sales models. The important part is that users can easily find any of this information and confidently make a secure purchase.
