subject: Helpful Marketing Tips Utilizing Printed Material Are Long Overdue From Loyalty Publishing Inc [print this page] It's quiet amazing how quickly people forget things. It's even more bizarre how they seem to get brainwashed by technology. They throw the baby out with the bath water. OK, that may be a little extreme. Especially since I'm talking about marketing tips utilizing printed material.
Many people spend "their lives" online. They investigate, they buy, they sell and even "meet" online. If the Internet could communicate directly with their minds, they would hardly need a body at all. That's obviously an extreme statement. But it does illustrate that we could easily lose track with what a human is. When we use phones or the Internet we are using a very limited number of our senses. Humans need to use them all.
That is why, despite the great convenience of ebooks and ereaders, they have yet really to catch on. Of course there are many people who love this technology. And yes, it is very useful. But it has huge limitations.
"Real" book people don't just read for the information or the story. They like the book's feel. They like the paper's smell. They like to run their fingers over the matt-lamination of the cover. It makes them feel good. As does casting their eyes over their book filled shelves.
No such feeling can emanate from an ereader. Even though it may hold the information of as many books as are on those shelves. The point is, it only holds the data. Books are much more than just the data in them - obviously.
That's why if you were an expert offering marketing advice, those tips would be seriously lacking if they did not include marketing tips utilizing printed material. A business ignores the tangible printed document at its peril. Such documents like those produced by Skyline Publishing will always be in demand. That company produces, for example, exquisite guides on "Relocation" for many US areas. They also produce stunning maps of many cities, as well as stylish business cards. Such information could be available online. But it would not be the same.
