subject: Dominate Your Game - Reinventing It Is Step One! [print this page] I have chosen golf as a metaphor in this book for several good reasons. First, golf is a game that is played by individuals, so is business. There is a lot of talk about business being a team, but we both know that once the decision is made, the buck stops with you. So, ultimately, business is not a team "sport!"
Next, like business, golf is a game of strategies. It is also a game that is dramatically enhanced by the improvement of technology. Recently I read a story about a professional golfer who was asked to play a full round of golf using an original set of MacGregor golf clubs. As good as these clubs were in their day, the professional golfer added 12 strokes to his normal handicap! His comment was, "I can hardly wait to get back to my titanium driver!"
As in the field of business, staying ahead of the competition and dominating the game has a lot to do with applying the latest technology effectively! Few things feel better than when everything comes together and you are dominating the game!
The game of golf has been reinvented twice in my lifetime. Ben Hogan was one of the greatest golfers to ever live. After watching Jack Nicklaus play he said, "This young man plays a game that I've never seen before!" Jack Nicklaus reinvented the way that the game of golf was played and he dominated it for 20 years.
An entire industry has been built around Jack Nicklaus. He has his own golf club line, and a clothing line. There is a golf school that bears his name. He has his own "Golden Bear" brand that is used on everything golf. He also owns and manages a professional golf course design firm, building golf courses world wide. Anyone who has ever picked up a golf club has heard of Jack Nicklaus!
Then a young man by the name of Tiger Woods came along and reinvented the game again! Just when you thought that all the records had been broken. Just as we get comfortable with one King of the Game, along comes another King and reinvents the game again and dominates it.
Both Jack Nicklaus and Tiger Woods reinvented the game of golf and then played the game their way! You need to do the same thing with your business by redefining your business, market, or industry. Then, control every aspect of each vertical with your newly defined niche starting with owning as much of the World Wide Web as you can control.
There is nothing more important than designing and implementing a strategy to control the web space around YOUR market. So, start now, you will be glad that you did!
