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subject: Crafting Your Own Email Marketing Plan [print this page]

Most people trying to succeed with online business understand that an

email marketing plan can be one of the best tools to have by their

right plan, you can reach out to a large, captive and highly interested

audience, and you can create more sales, convert more prospects and

definitely produce some fantastic results when you know how to use it

concept, you'll just need to know a few basic tips for how to get

and take things to the next level.

Building and Growing a List

The first and perhaps most important part of the process for an email

act of adding people's names and addresses to your database to send out

emails. The first thing you have to do is never buy any list or

forums or other places on the Internet. All this does is fill your list

with worthless, untargeted names who want care at all about what you're

care what you're selling and will mark you as SPAM because they don't know you.

What you want to do is build a list one step at a time, with people who

really are interested in what you have to say. These people can be

industry, and so forth. You can collect email addresses from anywhere,

but one of the quickest and easiest ways is with a simple sign up

in all situations, and the foundation will be on your website.

Place the button in an easily visible spot and include it in every

page. Then, to encourage people to make the leap, give them some kind

it on each and every page of your site. You can increase the results

one-time coupon, to a free eBook, to access to a limited area ofy our

as a free eBook filled with useful tips.

Converting Prospects into Customers

Finding prospects is one thing, but an email marketing plan also has to

prospects on your list and turn them into real, paying customers.

be seeing any actual results. One of the best ways to do this is to

way to do this is to send out consistent messages filled with useful

and can put to use.

industry.

When you do this, what you're doing is building up your trust and

they remember you. You'll also be building your reputation with them

and increasing your trust, then when it's time that they are ready to

you're increasing the trust in that relationship with your prospects,

you will find that over time all of those prospects will turn

themselves into customers.

call to action. Never assume that people know what they are supposed to

any sales.

what to do, how to do it and why to do it.

Improving Results

Comparing and Tracking Results

Now it's time to improve the results you've seen with your email

To improve the performance of the messages within your email marketing

few different groups, and sending each one a slightly different version

of the same email. Look at click through rates, open rates and more,

like open rates, click throughs and conversions, and soon you'll get a

call to action or anything else. Then track the performance of each to

An email marketing plan can help you unlock the doors to success in the

world of online business. You can expand your reach, produce more sales

directly and in the long term, improve your reputation and more, and

business, and you can see them all for a very low, cost effective and

efficient price. So get started with your own plan today to begin

well.

by: Emily Bon

welcome to loan (http://www.yloan.com/)