subject: Positive Effects Gained Using Articles With Autoresponders [print this page] Gaining more traffic, customers and new leads may be missed out if you are using an autoresponder in your email list without using articles in them. Other people think that sending out articles with auto-responders is a waste of time but actually, it is really advantageous in the sense that it can help you drive traffic and encourage new sign ups when people share the links.
A) Saves time - Can you imagine how long it would take for you to get your articles out to a broad audience? The fact of the matter is that if you only have a few articles, it probably is fairly simple. However, if you are incorporating article writing into your overall marketing scheme, you will soon build up a wide range of articles that can help promote your business. If you tried to promote each one of them to search engines, individually, after a period of time, it could take you a very long time. Setting up a link to your articles with auto-responders is a time saver.
B) Prevents stagnation - Usually, you create high quality articles only to discover that as you add new articles to your library, your older articles are pining away in the background with little or no attention. It does not have to be this way. Calling up old articles that are still relevant and using them as part of your marketing plan is a great way to re-use content. Remember, chances are that your customer/reader base is different than it was three months ago and the material will be new to them.
C) Draws new readers - New subscribers to your opt in list often share your emails with friends, co-workers and other business associates. Having high quality articles available through your auto-responder can help you obtain new followers/readers/clients. It is an exciting option for building interest in your services.
D) Article bundling - Articles can be put together to serve as a free gift for subscribers to your email list. You can present the articles as a reward for adding new readers or for referrals or simply as a "thank you" for subscribing.
E) E-Book offering - You can use some old articles that are no longer gaining attention and put them together to form an eBook which can be offered through your auto-responder system. It is simple to turn articles into an easy to index eBook using a free PDF compiler and include a free link to a PDF reader.
Summary
Do not underestimate the power of your articles with your auto-responders - you can grow traffic, keep your current clients informed and generate interest by using these two powerful tools wisely as part of your email marketing campaign.
