subject: Interactive Marketing Solutions [print this page] Interactive marketing refers to internet marketing solutions that can help the website rank for the targeted keyword. There are many types of interactive marketing solutions including on site optimization, off site optimization, and email marketing. On site optimization involves optimizing the elements on the site. Example of onsite optimization methods are adding Meta tag, optimized templates, optimized HTML codes, rewriting the database to a search engine robot friendly architecture and aiming at keywords for the content.
On site optimization is the most important in the internet marketing campaign. Sites that are not optimized cannot do well in the search engine. The content must aim towards the main keyword of the product and services. If the content is not keyword optimized, the page won't rank for the targeted keyword. As a result, no visitor will come to the page. Off site optimization involves getting backlinks to a site. By implementing off site optimization, the site will have an increasing number of backlinks and rank higher in the search engine. Examples of offsite optimization methods are press release, directory submission, local directory submission, and etc.
Many people find the page difficult to rank their site for the keyword they are aiming for. They have read blogs and carry out all the tips but the site is still not ranking for the keyword. The solution to this problem is to hire an interactive marketing agency. The interactive marketing agency has a group of SEO experts. The SEO experts will analyze the problems of the site and take the necessary steps to correct them. If the site is not SEO friendly, they will make the site become SEO friendly. They will generate XML sitemap for all the pages on the site. The sitemap will be pinged to different search engines. The experts will help the site to rank for the targeted keyword on the first or second page of the search result of major search engine such as Google, Yahoo and Bing. The interactive marketing agency can also help the site to rank in other not so popular search engines.
Sites that focus on products and services that are sold in the local market need local search engine optimization. The experts know how to optimize the site with local search engine result. By optimizing against local search engine result, the site will have good conversion rate. When the conversion rate increases, the sales of the product will also increases. The company will help to increase the backlinks of the site by submitting the site to different directories.
Clients who don't know how to manage their PPC account can hire an interactive marketing agency to help them. The PPC management ensures that the client only spend money on keywords that can generate goal conversions. In this way, the client won't have to waste money on keywords that never rank or convert into sales. Purchasing the pay per click (PPC) management services will help to save a lot of money and increase the return on investment (ROI) in the long term.
