subject: Increase Sales From Google Adwords [print this page] With each passing day, more websites are being launched on the World Wide Web. In direct proportion to this is the competition in PPC advertising. Competitive keywords are becoming even more in-demand. The improvement and evolution in PPC has also encouraged many marketers to embark on their endeavour, in the belief that they'll get value for money. So what can you do? It is definitely important to ramp up your campaign.
Increase the range of your keyword selection, conduct regular split testing, and manage your bids. Aside from this, keep an eye on both direct and indirect competitors. Be aware of the best practices in your niche and implement it in your campaign. These tactics can generate more traffic and improve your profitability. Other specific things that can help include using negative keywords, giving the Display Ad Builder a try, and taking advantage of the Placement Network.
Increase Negative Keywords
It just doesn't make sense to pay for unrelated traffic, it just won't convert. This is exactly what happens to many internet marketers though. If you fail to include negative keywords in a broad match, don't expect a high response rate. Also, take note that 10-20 negative terms aren't enough. Successful PPC advertisers needs to undergo hundreds of selections before they reached maximum effectiveness.
There are lots of ways to know the right terms to use. For example, the Search Query Performance Report generates the broad match keywords on your campaign. Choose terms that have no connection to your product, service, or company. Eliminate keywords that just don't perform. It will lessen your expenses and give more value for your money.
Placement Network
The Content Network shows promise but a lot of marketers shrug it off as a money-waster. Don't make the same mistake. It is true that some campaigns failed to perform as expected. Yet, the extra features on the Placement Network will make it more valuable than you think. It actually allows you to select the exact sites you want your advertisement to appear. Because of this feature, you do not need to be bothered about your business name anymore that appears in random websites.
Display Ad Builder
Hiring a designer can be an expensive undertaking. If you would want to spend the money on promotions rather than design, the Adwords Display Ad Builder is the right one for you. It helps you create display advertisement easily. If you're using the Content Network, attempt to contrast the performance of this ad against the regular text ads. Usually, marketers enjoy better click through rates. Look beyond this and determine how much this tactic added to your sales.
