subject: Audi Fun Fast Affordable [print this page] The Audi auto company arose in 1909 founded by August Horch in Germany. He named the firm "Horch" following his last identify; however, he was forced out of his individual business inside the identical year. Although, that didn't stop him from starting his individual business even though it meant making use of his old company's brand. His former partners, even though, didn't like the thought of Horch making use of his former company's title and filed a trademark infringement lawsuit against him. His former partners won in the case and Horch was forced to come up with a new title for his new company.
He held an appointment with his trusted organization friends Paul and Franz Fikentscher at Franz's apartment to discuss a whole new brand for the business with Franz's son just inside next room. The son suggested the identify Audi which was Latin for Hear which in German was Horch. All members with the group liked the suggestion and chose to use it because the company's new name.
In 1932, Audi eventually merged with Horch, the founder's former organization, DKW autos and Wanderer autos to form Automobile Union. This merger led to its four cylinder badge which represents the four brands. Through these times, the badge was only employed in Car Union's race automobiles, but nowadays, it really is a lot more widely known as the Audi badge.
In the course of Entire world War II, production came to a halt as the factories were utilised by the military but shortly after the war, the business was in a position to pick up their organization. And by 1949, the new Car Union was released at Ingolstadt, Bavaria. Nearly a decade later, the company experienced fortunately gotten the attention of the wealthy investor, Daimler-Benz, who helped within the construction of a whole new automobile plant and in the end turned into the new owner of Car Union. Below its new ownership, the business was renamed simply as Audi.
In 1964, the Volkswagen group acquired 50% of the business and finally purchased the Ingolstadt plant totally making Audi a subsidiary in the Volkswagen group.
