subject: Freight Forwarders Marketing Follow Ocean Alliance Logistics Way To Succeed [print this page] Quite to the contrary, freight forwarders worldwide are using out dated marketing tactics which no longer work in our current marketing world.
It is however sad to just wait and see. Every year hundreds if not thousands of companies go under worldwide just because of lack of a simple technique.
Consistent marketing is the way forward for any business to strive.
Freight forwarders have failed to utilize the onset of internet technology to market their services or products effectively.
While majority of freight forwarders have websites, their global presence is not helping them as the key function of a website is not only to be a dressing window but a powerful marketing tool ever to be established.
To mention but a little out of a research carried out late last year 2009, 99.9% of freight forwarders websites worldwide are not ranked in major search engines. The reasons are because the websites were created without due consideration to Search engine optimization requirements. This huge percentage of websites not being ranked by search engines are losing millions of dollars yearly through untapped businesses.
The worst myth by freight forwarders is the belief to rely on their freight networks which in the real sense are fleecing them of yearly membership fees and no business being generated.
Ocean Alliance logistics recently released an E-Book outlining the major reform strategies needed to boost marketing for freight forwarders.
Ocean Alliance Logistics Director, Peter Chepkwony elaborated in the E-Book the marketing techniques available to freight forwarders and logistics providers. Among the the techniques stated in the E-Book are;
a) Effective customer acquisition tactics never used in freight forwarding and logistics.
b) How to use already established freight forwarder and logistics providers website to make millions of dollars
c) The simplest methods to win customers using power of words
d) How to secure the best shipping rates that shipping lines doesn't want you to know.
Ocean Alliance logistics has been using these techniques and has been proved to be effective more than employing expensive professional manpower.
