subject: Your Site Need Target Traffic. [print this page] Why is it so important to get target traffic? It is simple. What do you prefer 300 visits that result in 30 sales or 3000 visits that result in 1 sale? Target traffic depends on your the keyword you choose. If your keyword are too broad it will bring you lots of traffic, but also few sales. If you choose focused keywords that will bring less traffic to your site but you will get more sales. You get targeted traffic.
As you see target traffic is the key to get success in your online business. Target traffic is visitors that have interest in your product or service. This kind of visitors is much earsier to convert into paying customers.
When we talk traffic the goal for every marketer is to get target traffic to his page. If people make a search and find your site - you get target traffic. People make searches because the want to find out how to make a solution of a problem. You do not have to make the sale the visitors want to buy.
If you want to buy traffic be sure that your source can deliver target traffic and not surfers.
When your site gets target traffic you will see that visitors use more time to check your page out. They have interest in your product or service. Now you have the opportunity to get their contact information - name and email and asked them to bookmark your site. When they join your list you can start building relationship with them and soon or later they will come back and start buying.
When people use more time on your site the search engine will observe that and you get a higher ranking in the search engines.
Track your traffic sources. Where does the target come from? If you do not track your traffic records you have clue. To build traffic is not based on luck but on the analyze you do.
Paid traffic or free traffic.
Free traffic often comes from the search engines, forums, etc. It is important to understand that the search engines are big business and they are earning their money by offering advertisement on their page.
When people make a search they got a result from the search engines - which shows two kind of listing - paid listing and free listing. When people click on a paid listing - called PPC - the search engine send the searcher to the advertiser's site. The search engine has now earned money and the advertiser has the chance to do the same. The site owner has to pay the search engine for sending the visitor to his site. If you want to drive target traffic to your site your advertisement has to tell the searcher exactly what he can expect - and you get target traffic. If your advertisement is too broad you just get traffic and your marketing effort will not be converted into sale.
If you want free traffic from the search engines your page needs to have a high ranking. Often the searchers only take a look on page 1. That means there is only a few spots left to free traffic. If you want high ranking you need to find a niche where it is possible to beat your competitors and their ranking, but it means a lot of work.
To get traffic can be expensive. Therefore it is important to track your traffic records. Often you will see that a campaign will not get the result your have expected. It will only show success in a small amount of campaigns. That is the reason why you have to track your traffic. Without target traffic you will never get success in your online business.
