subject: Website Optimization - Making Every Bit Of Text Count [print this page] Every SEO campaign sits atop some sort of website optimization. Making the most out of your website means getting the most traffic from even a one-page site. It is possible to get to the number one search result spot with just one page on your site, but it will take flawless optimization to do so.
Most people think that website optimization solely refers to the amount of keywords in the main page content - in other words, the articles. This could not be further from the truth. While most people who come to your site will mostly pay attention to the article content you have written, search engines pay attention to the whole coding package. This not only includes the keyword density of the written content, but also the tags, meta tags, article and page titles, domain name, and anything in between. You could have the ugliest site in your entire niche, but if it is properly optimized then search engines will pick it up.
A huge part of the optimization of your website is finding a medium between what potential traffic would be looking for as well as what search engines are looking for. Readers are looking for informative articles, while search engines are looking for keywords in specific areas of your website. Cutting down on actual information can repel readers and potential clicks on advertisements, while having too little or too much of your keyword phrase will repel search engines.
The best way to optimize your website is to create content that is easy to read and informative, with the keyword phrase appearing in key parts of the text. The first and last paragraphs of your article are must-have spots for your keyword, as is the title of the article and the page title displayed at the top of the browser. The tags and the meta tags you have on the article should also include the keyword, along with any others that are relevant to your niche.
The trick to all of this is ensuring that you do not pack the keyword into your content too much, which is commonly referred to as keyword stuffing. Stuffing is the absolute bane of the SEO marketer's existence and it will only work against you and never for you. Filling your content with your keywords too much can cause search engines to ban your site or to keep you low in the rankings. Readers will also be less inclined to enjoy the content, as it will be difficult to read between the overuse of keywords. Avoid keyword stuffing your website at absolutely all costs by paying attention to the overall density.
Website optimization will also take place off of your domain. When promoting your website on other domains, be sure that the quality is just the same as that on your main SEO website. This will cause the search engines to notice those pages as well, double the effectiveness of your campaign.
