subject: Client Referrals For Your Dental Marketing [print this page] Years ago, referral program means newsletter delivered to patients for most doctors. Back then, newsletter is not much of help for doctors since information technology is not really a hit on that time. But now, newsletter is one good way to build loyalty for patients and better, referrals.
Your dental practice will not be put to good use if you don't have enough patients coming in to your clinic. Getting good referrals is a way to keep patients coming in.
Good referrals can be done through the following factors below:
1. Referral bonus freebies
Freebies and rewards have been proven to be effective tricks to get more referrals from your clients and non-clients. You just need to offer them gift certificates or complimentary services once they refer new customers to your dental clinic.
2. Referrals from Your Staff
This is a usual referral program technique. Companies give bonuses and additional pay for referring new clients. If the referred client became one of the loyal patients, another bonus will be received. You can also get referrals from your friends from other industries like real estate
3. Newsletter
If your clients have email addresses, let them subscribe to your newsletter so that they are updated on the happenings in you dental clinic. If you have a website, make sure you create a page for your blogs. You can write blogs about tips and techniques for proper dental care.
4. Online Dental Marketing
Online dental marketing is the "In" thing nowadays. if you are not into online marketing, then you may just be left behind. Online marketing tools are readily available and are easy to learn and use. You can start to blog about your clinic and services or any other dental awareness topic by using worpress, blogger, hubpages, squidoo lens etc. Most of these sites are free so no worries. You can also make use of social media sites like facebook and twitter. Use your network in these social media sites to get your message across. It a good way to advertise. It's fast, easy, fun and best of all, it's free of charge.
I hope these dental marketing tips become valuable to your marketing strategy. It is important that you keep yourself updated with the latest trends in marketing. Keep in mind, that no matter how good you are if you don't know how to market your expertise, you might just not be on board like everybody else is. Good luck.
