subject: Acupuncture Advertising: Why The Internet Is The Wave Of The Future [print this page] How effectively you advertise your acupuncture practice is one of the most important determinants for your long-term practice success. I consider the skill set of marketing and advertising to be even more important than your clinical skill set, as you will only be able to work on a lot of patients if you know exactly how to attract them to your practice.
In this day and age, you obviously have a lot of options when it comes to acupuncture advertising. I must say, however, that most traditional forms of advertising are going to waste your money and leave you feeling frustrated. In my experience, the internet is far and away the most effective medium you have available for advertising.
It is the most targeted, cost-effective, and easy way to get your information out to potentially thousands of new people every single month. You can do this through a variety of online marketing strategies including Google Adwords, social media, search engine optimization, article marketing, online videos, and social bookmarking.
We are just at the initial wave of online marketing strategies such as these, which means that very few acupuncturists are taking advantage of the massive potential that the internet can offer them in building a high volume practice. On Google alone, there are likely thousands of people searching for acupuncture in your city on a regular basis. Are you positioned so that your information is what they are seeing? Or are your competitors taking all of that online traffic, leaving you to rely on word of mouth and other slow, off line strategies?
I can understand that you may not want to learn internet marketing. It may sound boring or intimidating. But the potential payoff is just too great to ignore. Either do it yourself or have a team of experts do it for you. Good luck, take action, and think like an entrepreneur! That is how you will prosper in private practice.
