subject: Website Blogs - Tips On How To Put A Blog On Your Website [print this page] Many productive businesses have websites offering their products and services. So how do you influence a consumer to choose your website instead of another? Sometimes the difference is a personal touch. A personal touch on product or service-oriented websites is often the simple addition of website blogs. A blog is defined loosely as an online diary, or personalized record of whatever the writer wants to write. If you wanted to write an online diary to keep people informed about your life and activities, you could put a blog on your website. You can also generate a personalized blog to sell your service or product. A blog can encourage returning customers and referrals.
Website blogs are not very difficult to put on your website. You need to decide first what kind of blog you are going to write. Do some practice writing and look around and read other website blogs so you can get an idea of what you like and dislike about other blogs and writing styles. It is important to demonstrate your passion and knowledge in your own voice. People want to hear real life testimonies. You could start with a free blog structure that runs on your server or another server for free. There are internet blog groups that can counsel you on various blog setup and maintenance.
Your website software may include an easy blog setup component. You want to be sure to direct the RSS feed from your blog so that readers can subscribe to your regular blog updates. You can also choose to create a stand-alone blog page. One extremely simple way to add stand-alone website blogs to your existing website is actually a reverse action of sorts. Once you've written your blog, just put in a link to your existing website in the blog content. It may be obvious to some they should click on your link based on your content and the link name, or you can direct people reading your blog to click on the link you provide. Encourage them to read your blog by telling readers to do exactly that.
It's a smart marketing move to add website blogs to the home page of your site. Again, your goal is to add a personal touch to otherwise static content. You'll want to organize your blog on your home page so it complements the color and structure of your website pages. You can also decide if you can or want to match the navigation structure within your blog to the function of your website for continuity.
