subject: Retractable Banner - Why Should You Consider A Retractable Banner? [print this page] Are there good reasons for you to consider investing in a retractable banner? At times it can seem that new ways of doing old things are designed just to get our money. How often are we forced to update software that works perfectly fine simply because the market is set for 'planned obsolescence'? In the display marketing world there is no such thing, but still, every now and then advances are made the mean you really should look to update - more like the MP3 player replacing the portable CD player - you upgrade because the new item is better. A pull out banner is so far superior to its flat-fold predecessors that you will ask yourself why you waited so long to upgrade.
The key feature of a retractable banner is just that - it retracts. The banner is placed on a roller in the base unit. To set it up you simply pull it out and attach the support arm. It takes only seconds to set up and tear down. It can be displayed anywhere without the need of tying cords - without the need for anything else at all. A pull out banner is self contained. You can set it up anywhere you choose. This makes it the most flexible banner ever designed.
Another great feature of a retractable banner is that it is extremely easy to transport and to store. The entire banner rolls down into the base unit which can be easily slipped into the nylon carrier. All supporting hardware fits into the bag as well. Just zip it closed and go - as easy as that. Multiple banners can be stacked for storage and all of the banners will stay clean and pristine - looking like new each and every time they are unfurled.
This is not planned obsolescence, but rather genuine innovation. No more need to fight with folded banners, no need for a separate support structure from your table, no more limiting where your banners can go, and no more loss of banner quality due to dust and light exposure. A retractable banner will change the way you think of your trade show display marketing. This innovation would be like music jumping from the gigantic boom-boxes of the 70's straight to the iPods of today. Get a retractable banner and you will be amazed at the ease of set up, transportation and storage.
