subject: What to look for in a mailing list software provider [print this page] One further essential feature of any email marketing software is the opportunity to track the effectiveness of your email marketing campaigns. You should be able to track who clicks on your links and which page they arrive on, the sales and revenue each mailing provides and which segment of your customer base is clicking on your links and also how often your subscription base actually opens your emails. Without this essential functionality it will prove incredibly difficult to maximise the effectiveness of your email marketing campaigns.
What to look for in a mailing list software provider
