subject: Content Display Enhancements In Yahoo! Store Design [print this page] Content is the most important part of Yahoo! store. The features help enhancement of content display and are useful for the store owner. Here I have tried to give you the most possible features for your Yahoo! store.
Basic Blog Set-up
In Yahoo! store design blogging helps you to set internal as well as external communication for your company. So blog set up is an enhancing feature. You can integrate your blog with your main website with its theme so your branding cannot be affected at all. This feature must cover all basic blog tools and should prove a good add-on option for Blogging.
Fully Integrated Blog
Blog is a great way of marketing your business. If you fully integrate a blog with your site, give links to your products and categories it will reward you in both terms of winning customers and search engine. Blog must have the same look and feel as your site and should look a part of your site. It should have all tools for blogging.
ALT Tags on Product Images
In Yahoo! store design your Yahoo! store must be SEO friendly therefore you need to give alt tags for all images on your site including your product images. Default Yahoo! alt tag say click to enlarge and this can be replaced with keyword rich text so it can be crawled by search engine and help search engine to direct customers to you. Alt tags also help you when image can not be loaded and an empty space remains at that time this tag fill that gap. Another thing is that when you hover over the image then alt tag displayed as tool tip this way you can inform your visitor about the product or services.
Customer and SEO Friendly Site Maps
In Yahoo! Store design easier navigation is the key for success so make navigation easy for your customers as well as search engines. A well-categorized site map makes navigation easy and also assists in search engine crawling so prepare and submit good site map that is rich in your keywords so it can rank for competitive keywords.
Randomly Displayed Best Sellers
Customers always search for something new on your site and you can provide it by randomly products highlighted in form of Best Sellers, New Arrivals, featured Products, Specials, etc. on home page.
Randomly Displayed Customer Testimonials
In Yahoo! store design testimonials are great tools in convincing your visitors. Testimonials help to win the trust of your customers because it shares the experience of your previous customers and that is an important thing for the current customers. With a feature you can show different testimonials on each page of your Yahoo! store. You will be able to specify all testimonials as a set and script can show different testimonials at random on each page. We can beautify it with nice graphics and cameos.
