subject: Plus Size Clothing - Big Can Be Fashionable Too [print this page] The average woman does not possess the typical model-like wafer thin figure. Women usually tend to put on some weight as the years pass by. With a not so flattering figure, women earlier, had to make do with an assorted wardrobe comprising of baggy pullovers, sweat shirts and baggy pants, all picked up from various clothing establishments or supermarkets. A recent market survey by Key Note, reveals that most of these overweight women, resorted to these purchases for the singular reason, that fashionable clothes are just not available in plus sizes.
The need for these women to desire a fashionable wardrobe need not be overemphasised. Most of them are working women and the daily apparel makes a statement of its own in the workplace. They also would, more often than not, like to wear a fashionably cut blazer over pleated trousers sometimes. So is the fashion industry aiming only at thin women? Business sense dictates that the fashion industry, also look at this huge market of not-so-thin women.
For instance, this section of populace is growing at a very high rate, with the majority of 30 plus women being obese, or close to it. The above mentioned survey has also prompted predictions of a 15.2 percent growth in demand for plus size clothing, from now till 2013. So what we are looking at in the immediate future is a vast market for plus size fashion clothing, and it is all set to grow exponentially as the present adults step into mid 30s and beyond.
Demand acts as the pull for all things in an economy. A number of big names in the fashion industry are now increasingly tapping into this segment of the market, by coming out with suitably modified, top of the line, apparels and garments. The UK itself has recorded a 25 percent increase in sales of garments in this category. This is attributed to a phenomenal increase in the number of overweight women, and secondly, the realisation among them that it is important to be fashion conscious.
The seriousness with which the fashion industry views this category, is showcased by the number of magazines solely devoted to fashion among the larger women that has come about in recent times. The circulation of these magazines has also increased due to the intelligent and innovative marketing ideas that have been put forward. For instance, the magazine rack in your dentist's or hair stylist's is bound to have at least one of these. Door to door marketing of these magazines in your neighbourhood may have also commenced.
These magazines cover, in great detail, not only the latest fashion trends in plus size fashion wear, but also a host of plus size related issues such as, fashion shows, new range of clothing, stores and outlets and so on. Such media also provides fashion tips for the plus size women to make their own style statement.
