subject: Should I Use A Search Engine Positioning Company? [print this page] So you finally got your website up and it's a just what you wanted. Of course it didn't start out that way, but with a few adjustments everything seems to be just what you wanted. So now you sit and wait for the hits to start piling up and of course, the resultant business activity. So how long until your massive influx and just how will the word spread?
So Just How Long Will It Take?
That in fact all depends on several key factors and believe it or not you can have the best products or services on the planet with the most competitive prices and still only see minimal activity at best and that can go on for years and years, even with your fantastic website and all your great give away offers.
It's Time to Think Out of the Box
The problem may be that you're thinking too much like a business person who's operating in the standard bricks and mortar parking lot out front business environment. You're not. For one thing, rather than a handful of competitors scattered around town, you may have hundreds of thousands and even millions, scattered all over the planet.
Doing It without a Search Engine Positioning Company
So now you know it's a tough neighborhood youre plying your trade in now but that ok because you have a good understanding of search engine positioning and when you get the time, you're going to do a few things to get your star shining in those search engines. No problem right?
Would You Consider Doing Your Own Dental Work?
Well there might be. For instance are you aware that there are over 100 factors those Google search engines Gods take into account with regards to your site. Do you even know what five of them are? Also, there are just as many things that you can do wrong. Things that can get you moving backwards in the search engines. Do you know what any of them are?
The Big Question - Should I Use a Search Engine Positioning Company?
So now you may be asking yourself the big question. Should I use a search engine positioning company? Actually the answer to that is maybe. You see, first you have to ask yourself if the purpose of your site is to make money or is it for some other type of non-commercial purposes. This is because if you're not in it for money, you may be able to get by without one.
How Much Business Are You Losing Today?
However if your site is part of some commercial venture you have to ask yourself how much money are you really saving by not using a search engine positioning company, when so much business is being gulped up by all the sites positioned up front ahead of you in the search engines.
Bottom line - Do the Math
You see, you have to understand that potential site hits drop off considerably the further back you are in the search engines. Hey! Only one out of ten people ever make it past page one. Then only something like one out of ten of those people ever makes it past page two. On and on it goes, so people positioned beyond page five or so are really screwed.
