subject: Brochure Printing Past And Present [print this page] Over the years, businesses have adopted new ways to market their business. As competition gets tough, the more important it is to stay ahead of the game. One of the best ways to promote a business is through print marketing. As tangible items that people can keep for future reference, printed materials offers a cost effective and efficient way of getting remembered in the market.
Among the printed materials most used today are brochures. For years, brochures have successfully made impact on people's mind. With colorful images and straightforward message, brochures easily provided people with the information they need. They can be mailed to target customers, kept in the store for people to pick up, or handed out in tradeshows and conferences.
With the rise in the need for brochures, the printing industry experienced a similar rise in printing services. New printing technology was developed as the internet industry blossomed paving the way for modern printing methods.
In the past, offset lithography was the most widely used printing technique. This process is done by using a separate surface before the image is applied to the paper. A plate is used with the image printed on it. If the image uses a single color only such as black or white, only one plate is used, but if several colors are required, several plates are used to blend the colors on the printed image.
Back then, brochure printing is a laborious task taking many days to complete. Plate making machines are needed and test prints have to be done to fine tune the final product. Even in the design process the task is left to the printer. As people have little knowledge of how to design an effective brochure, the printers are left to shoulder the job. They are left with no option but to use the restricted and pre-designed templates.
With recent advances in technology though, computers are now used in the printing process. The customer himself can make his own design, edit it on the computer, and send it to the printer. The printing process is quick and cost effective. Modern printing has made it possible to provide instant printing jobs allowing people to get the end product in their own time.
One notable advancement in brochure printing today is the use of digital printing. In this technique the image or document in the computer is transferred to the printing substrate. This process uses dry-ink technology to facilitate quick and high quality reproduction. The setup is ideal for short to medium print runs and full color printing needs.
If in the past, business owners face a lot of restrictions in the printing process, today digital printing process drastically improved the process offering customer wide printing options such as high quality full color printing, fresh layout options, and content-formation packages. Although traditional offset printing is still applicable for brochures, it would be best to use digital printing if multiple prints is needed in a short period.
The internet has indeed radically changed the way printing is done today. People now have more options to choose from. But all these advancement will not be possible without traditional printing. It does pay to consider the old ways from time to time. With competition getting stiffer each day and brochures getting more and more elaborate, it is important to be as imaginative as you can while getting the most out of the printing options available today.
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