subject: Getting Your Website Noticed By Using Backlinks [print this page] You have to focus on the whole website and ensure that the pages contain all the important keywords relating to your business. The content must be of high quality, as this will also play an important part in how search engines look at and consider your site. Ensure your primary keywords are within the content of each and every page. This will provide the very best method to improve the link popularity of your website and generate important business.