subject: Expert Group Catering to the Homebuyer and Commercial Segments [print this page] Author: Joshua Lee Author: Joshua Lee
Pushing ahead in the real estate market is Expert Group, Inc (Ticker Symbol: EXPU). They have made it their goal to become the premier and household name for real estate lending. What is the main difference between Expert Group, Inc. and other competitors in the market? Expert Group is not just focusing on one group of real estate buyers; the company is focusing on the market as a whole. They are doing this by catering to the homebuyer and the commercial segments. To do this, they have a clear plan laid out in order to attract these potential clients and increase their pull. During October they have reached out to more than 20,000 new potentials and increased their broker base. One of the larger endeavors the company has undertaken is to hire Clear Channel to reach out and create a massive exposure for the company in the form of a billboard ad which will be located on Biscayne Blvd. and 195th Street in Aventura, FL. Partnering with a media giant such as Clear Channel shows their extreme commitment to making sure their brand is being exposed. They have also signed a 4 month contract with Clear Channel who reaches an audience of 150 million people daily through mediums such as AM/FM radio, Digital video billboards, transit shelters as well as automotive medias such as taxis and vehicle navigation systems and more. Clear Channel is well known for an excellent branding outlet and opportunity in which larger corporations, namely Toyota and Citibank, have made use of. In both the home buyer and commercial market there are many aspects that need to be taken in to account. One of these aspects for instance is that not every home buyer is going to speak just English. There are people of many origins that speak a different language. Expert Group understands this need and has a staff that can take care of a multitude of languages. They have staff that speaks English, Spanish, Portuguese, Russian and French. Not too many real estate companies can boast such a strong multi-lingual core. Communication to not only their clients but investors is also very high on the list. They have provided social sites such as www.expertgroupblog.com and http://www.twitter.com/expertgroup to keep all people associated with Expert Group, Inc. updated on a regular basis and in the loop with new happens and special announcements. This helps in establishing a relationship of trust for all parties and an open line of clear communication. The placement of their newest location in Bal Harbour is also a testament of their commitment to being readily available and welcoming of all potential clients. They have situated themselves among a highly populated area and it also lends them to being extremely visible from the point of view of people driving by. Moreover, they are located right next door to two separate reality groups. With such a prime location, dedicated branding that has proof of its efforts and a good customer service base through multi-lingual staff and communication, Expert Group seems to be on the right track that will lead them to weather the economic storm we are currently in and come out stronger. This article is provided by www.otctimes.com. About the Author:
