subject: Attorneys: Avoid These Three Unsuccessful Ways Of Marketing [print this page] It is no secret that every lawyer needs to be able to attract new clients. How do you keep a continuous flow of new business at your door? It is not nearly as difficult as you might imagine. How do successful lawyers attract new clients? It is easy: You need to continue advertising your practice. You need to use your best marketing skills to keep your business thriving. Since there are numerous ways one could go about achieving this, we will discuss what NOT to do, in an effort to help you avoid the most common errors. Your marketing efforts will flourish if you avoid these three things.
Mistake 1 " Not taking advantage of your client base. Successful attorneys will not only do a good job for their clients, but in doing so, youre also doing a service to yourself. How? By getting referrals! If youve done a good job for your clients, then they should be willing to help refer clients to you. How do you make sure you are always in their thoughts? Market to them as much as you would to a new client. Start a mailing list, or email list and cater that marketing specifically to them as people youve helped throughout the years.
Mistake #2 - Not Devoting Enough Time or Money to Your Overall Marketing Efforts Do not try to market yourself if you already have a paid marketing professional doing this work for you. Does it make sense for a person to represent himself in court? I'm sure you would be the first to say that it does not! If you are not willing to spend a sufficient amount of money on the front end of your marketing efforts, it will have an effect on the back end by resulting in fewer clients. You need to identify what types of advertising have worked for you in the past and continue along those same lines. Do not think you can skip several key points in advertising and expect to continue getting new clients. Some people try to fix what isn't broken, thereby ruining what was already working well and had the potential to grow their business even larger.
Mistake #3 - Refusing to Acknowledge the Impact of Good Marketing, or Not Making It A Top Priority What good are you doing for yourself if you are the most skilled attorney around, but you do not have any clients? Skill can only carry your business to a point. Working for yourself in an individual law practice requires that marketing always be a top priority; if you are not willing to do this, then you would probably be more successful joining a larger team of attorneys. If you are in business for yourself, you need to be aware of the necessity of marketing your particular style and personality as an asset to potential clients.
Prioritizing the marketing of your law firm as a business will give you an advantage over your competitors that fail in this regard. Create some simple steps and put your marketing efforts on a level similar to that you afford to practicing law. That should give you continued success in the court room and fill the seats in your lobby! Best Wishes!
