subject: Design Your Site With Seo In Mind [print this page] A professional website must have a good design. If your website utilize a lousy template, people will refrain from buying your products. The website template is the first thing that the customers see so you will want to impress them. Besides having a nice looking template, the template must be SEO friendly.
In order for the template to be SEO friendly, you must not use too many flash. If the whole site is made of flash, it will take a long time to load. Visitors will become annoyed at having to wait for such as long time before they can visit the site. Not everyone has a good internet connection. Some people uses a slow internet connection so page loads slower that people that uses a fast internet connection. If you use flash, the person will have more problem accessing it. After waiting for 5 minutes and the flash is not finished loading, they will quit it. They prefer to shop at other sites that do not use flash.
Though Google had pointed out they are able to index flash site, it is best not to use flash. If you do use flash, you must include a static version. The link to the static version should be located on a place where visitors can see it. When the flash cannot load, the visitor will click on the link to go to the static version. If you dont want to include a static version, you must not use text in the flash. The text should be placed in the side navigation. You should not use too much javascript in the navigational menu because search engine cannot read the javascript content.
The best template is a static template. Static website is much more easier to rank on the internet. Flash causes the visitors to divert their attention from the product. They will like to watch the flash. As a result, they wont focus their attention on the conversion goal. If you want your site to have high conversion rate, you should use static website. Flash websites look nice but have low conversion rate.
If you want to optimize your template to become SEO friendly, you can hire a SEO company. The SEO company will be able to evaluate your template to determine if it is SEO friendly or not. The pricing of different SEO company varies. You have to check with the SEO company to determine the exact quote. To best way to communicate with the SEO company is through telephone. When hiring a SEO company, make sure you ask him to give you a discount. If the SEO company refuse to give you a discount, you can hire other SEO company to help you.
The SEO company is able to help your website rank high on the search engine. They will know how to optimize every aspect of your website. Good SEO company offers both on page and off page optimization. By focusing on these two aspects, your website will be able to rank well on the search engine.
