subject: How To Sell Coaching Services - A Beginner's Guide Using A Step-by-step Method [print this page] 1.First thing to do is to get your own website. To easily attract more attention in the online arena, ensure that you pick a domain name that is very descriptive and keyword-rich. If needed, hire professional web designer who can give your site a professional feel. Load it up with useful information and make it speak volumes about your expertise. People who visit give you a visit must get the impression that you're one of the best in your chosen niche.
2.Optimize your website. You would want to secure better page ranking for your website as this will surely result to more search engine traffic. You can make this happen if you make your site search engine-friendly. Get to know SEO techniques that you can use and learn how to properly optimize your content using keywords and keyphrases that are popular in your chosen niche.
3.Generate traffic. You will need to spend a lot of time in generating traffic for your website. Remember, the more traffic you generate, the higher your chances of making a sale. I personally recommend that you promote your site on forums and blogs that are frequented by your target audience. It will also greatly help if you write and distribute lots of articles to online directories. Also, use social media marketing, video marketing, CPA networks, and other internet marketing tools that can make your website more visible in the online arena.
4.Build your own email marketing list. Find effective ways on how you can obtain the names, email addresses, and other contact information of your prospects. This is important so you can easily make follow-ups.
5.Send newsletters and make follow-ups. Convince your prospects that you're really the best coach that can address their specific needs and demands. Share a slice of your expertise and make your prospects see the depth of your knowledge in your chosen niche by simply sending them newsletters on a weekly basis. Don't forget to make a follow up if they have already expressed their interest in making a purchase. Give them more reasons to do business with you so they'll swipe their credit cards right away.
6.Offer freebies. This is the best way to really get your prospects to pay attention. Offer them with free ebooks, short teleseminars, or special newsletters. Offer them some information that they're dying to know about. Then, talk about your coaching services in the end to promote product awareness.
7.Use testimonials. If you've already served some clients in the past, I recommend that you call them up to ask for testimonials. Your prospective buyers would surely want to know the experience of these people in doing business with you. You may post your testimonials on your blog and website. Ensure that they're authentic.
8.Build a good reputation. It's important that you're trusted in your chosen niche. People must see you as someone who's genuinely interested in helping your clients. Ensure that you do everything you can to make your clients happy. If you can do this, these people wills surely be happy to talk about their experience in working with you to their friends and family members. As you know, great things like this spread like wild fire in the online arena.
