subject: Advertising Relying More On Royalty Free Music [print this page] There is something about the right song that can bring you back to a time in your life that you remember fondly. It is little wonder why music, whether it is jingles or otherwise, have been used in advertising campaigns for decades. Jingles are great but ad agencies are finding ways to give a hipper, fresher feel to their client products and services, so they are turning to music from the most popular singers and musicians of today. But in this struggling economy, there is only one way to get the consumer-attracting advertisements that will get your campaigns noticed on a shoe string budget, and that is with royalty free music.
It is an approach used by such highly profitable companies like Puma, Buick, and a host of other well-known global companies. Even though they can afford to pay royalties, they choose the more cost-effective approach to advertisements. Royalty free music has kept these companies the well-known, lucrative companies that they are without sacrificing quality.
These companies know that if they want to use a particular piece of music, they will have to weave their way through a complex machine that is the music industry. One musical piece may be linked to a bunch of revenue streams, each with groups that may demand a fee for its use. So, it can be a difficult and time-consuming process to get the music you want for a pressing ad campaign. You can see why ad creators would turn to royalty free music.
The long process involved with other pieces is not true of royalty free music. An ad agency can use the music for a certain amount of time for one price without having to owe anyone for future airings of the advertising campaign.
There are less costly options for ad agencies looking to add professional music to their campaigns. High-quality royalty free music companies offer extensive music and sound libraries. You can always find a piece of music that fits whatever product or service you are promoting. And because these are unique pieces, it can be that hook needed to make the advertising campaign a memorable one!
