subject: What Is Seo And How It Is Properly Done? Explained By Egypt Seo. [print this page] SEO is a system of methods used to enhance a website's ranking in search engines' natural search results. This includes optimising the on-page factors, such as using relevant keywords, and a whole range of other techniques. To understand how to do SEO, first we must explain how search engines works.
To learn how search engines work, let's look at the three components which powers search engines:
1- Crawling
Spiders are sent by search engines to websites on the internet to gather new content... but wait a minute! Did you say spiders?
A spider is a computer program sent by search engines to browse the World Wide Web in a methodical, automated manner. Other terms for Spider are Web crawlers, bots, and Web spider.
2- Indexing
Spiders save content in a giant data base called the "index" , Spiders also examine how content is relevant to the words searchers use when they want to find an answer for something.
3- Ranking
Search engines ranking is the final step in the process, it is done by using high technology to determine which web page is the most relevant page to any given search query. Each search engine have a set of rules that are constantly changed and enhanced to rank web pages.
So how to rank your website or web page above your competition to get more traffic and thus more business opportunities?
This can be done by "Spoon feeding" content to search engine. And by content I mean relative content.
But Why do you have to "Spoon Feed" search engines relative content?
Yes and No, there is no doubt search engines are way smarter than they were, but almost all search engines aren't smart nor smart as you may think. Thus they need you to present your content to them in an easy and understandable way according to their standards.
For example, you may write an excellent article about the credit crisis and you may use smart figure speeches and metaphors. Of course all intelligent users and readers will understand what you are talking about, but search engines may not easily understand that if you didn't include keywords like, credit, banks, crisis, economy in your article.
This is why you need to use keywords in your articles
As an editor/writer or an Search engine optimization specialist, you must strike a balance between writing engaging content for your audience and spoon feeding search engines your content.
So How to maintain that balance?
To achieve that balance you must include in your copy with some density the keywords people search for on search engines or deem relative to your content.
This is all for now, stay tuned for more Egypt SEO tips and gudies!
