subject: Multiple Advantages Of Co-branded Cards: [print this page] Co-branded debit program is an association of a reputed credit card company such as MasterCard or Visa, a business organization and a bank. Business organizations have now realized the various benefits co-branded cards offer. These cards are cost efficient and hence help businesses to enhance their prospects.
Co-branded cards also serve as an effective advertising medium as business enterprises are allowed to imprint their brand name and company logo on these cards. This way, companies are able to generate brand recall value in the minds of their customers.
By implementing co-branded card programs, small and medium business organizations can understand and analyze the spending practices of their consumers. Thus, companies can rectify their marketing strategies and acquire a valuable edge over competitors.
Companies can use these co-branded debit cards to attract customers by offering them lucrative discounts and other schemes. Thus, co-branded cards help business organizations to build strong ties with both their new and existing customers.
In addition, co-branded prepaid card programs work in association with respected credit card companies such as MasterCard or Visa, which are accepted all over the world. It thus helps companies to expand their customer base and cater to customers in foreign countries.
Thus, besides proving useful to businesses, co-branded cards offer many advantages to customers as well. These cards cost less than traditional debit cards and can be issued within short period. Due to this reason, co-branded cards are widely popular among customers.
Customers can use their co-branded cards to pay their monthly shopping and other utility bills. They can also use these cards to make payments online. Since co-branded cards function in the same way as prepaid cards, they allow customer to shop even if they fall short of cash.
Generic card programs and prepaid card programs possess tremendous benefits for business enterprises and their customers. Companies across Europe, America, Asia and the Middle East are exploiting the numerous benefits that co-branded cards offer.
