subject: TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE [print this page] TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE
By: Sara Ricci
About the Author
Sara Ricci
Master Marketing Management and Communication
Ecole Superiore de Commerce de Toulouse (ESC Toulouse) (ArticlesBase SC #3657947)
Article Source: http://www.articlesbase.com/ - TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE
TO WHAT EXTENT BRAND EXTENSIONS MIGHT INCREASE BRAND LOYALTY? APPLICATION TO LUXURY WOMEN'S WEAR AND ACCESSORIES MARKET: THE TOD'S CASE
