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subject: Career As A Visualizer For Graphics [print this page]


Creative artists or people possessing the art of creativity or innovation are said to be the heart and soul of any organisation. It is very important for a company to produce and implement new ideas in their respective field to beat the competition. Combating the biggest problem in the growth, i.e. beating the competitors is the main thing, which if achieved can lead to a smooth achievement of the goals for the organisation. Whether its any of the professional fields, there is a group of people called the creative directors, visualizer or the art directors. These are the people who are responsible for framing new ideas and giving a new look to the brands and the products. The schools and colleges of today also keep this factor in mind and instil these values in its students. Almost all the course provided in the colleges of India, are based on the element of newness, to match the developments happening in the job industry.

One educational field, which has become the base for all work forms these days, is graphic designing. Web designers, graphic designers, are in great demand these days and almost all the industries are dependent on the products of graphic designing. Another profession, which further works as a baseline for the designers and the advertisers to work, are the visualizers. Every product has an idea behind it, which in case of graphic designing comes from the mind of a visualizer. He is the person, who is credible for the actual production of the design. This is a career field, which provides the students ample space to give life o their ideas. These are generally the people, who are said to have ideas flowing in their blood. They are extremely observant and could make use of almost every situation and produce an idea out of it. Their perceptions and ideologies are totally different and actually cannot be matched, with that of a common man.

The students opting for the career of a visualizer, generally go for courses in communications. Animation courses, makes a student have better imagination and introduce them to different aspects of education. The students opting for this course are highly paid and valued. The visualizers for graphic designing formulate the basic structure of the design, which is further implemented by the designers and presented in the form of the creative or with final advertisement. Students aiming for career in visualising can opt for courses in communication, designing, or animation. The students get to learn all the methodologies used in the advertising departments, which is the final destination, where the students get to execute their lessons learnt in the colleges and professional courses.

Excellent communication skills, whether its written or oral, a student aiming for career in visualising needs to have expertise in all. There are many communication and design colleges in India, which enables a student specialise in the field of visualising. The colleges in India, which provides courses in visualising, are as follows:

Indian Institute of Digital Art and Animation

Institute of Mass Communication Film and Television Studies, Kolkata

Toonz Animation Academy, Ahemdabad

Indian Institute of Mass Communication, New Delhi

Symbiosis Institute of Mass Communication, Pune

Xavier's Institute of Communications, Mumbai

National Institute of Design, Ahemdabad

Asian Academy of Film and Television, Film City, Noida

Institute of Engineering and Technology, Alwar

A J Kidwai Mass Communication Research Centre, New Delhi

All these colleges aim to make students learn different technologies and concepts related to visualising. The students in colleges are taught to deal with different situations, face various challenges in the professional field and barriers which can come in their growth towards success.

by: Shiksha




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