subject: Information Marketing - Boost Your Sales By Attracting More Traffic [print this page] One of the most popular misconceptions about internet marketing is that one can immediately make enormous sales after building his or her own website. Well, this isn't the case. Having your own website is just the start and there are still so many things to do to earn from it. The most important one is knowing how to attract qualified traffic or those individuals who are most likely to do business with you. Here's what you need to do to make that happen.
1.PPC advertising. If you're just starting out, you will need to use something that will offer immediate results. This is the reason why I recommend PPC advertising. Start by creating compelling ads that will show up on the search page results when the keywords that you're targeting are searched for by your prospective buyers. You will be billed (based on your bid) each time your ads are clicked.
2.Article marketing. While using PPC advertising, I recommend that you use article marketing as well to quickly obtain the kind of results that you're looking for. Learn how to write very effective, highly informative articles that are pleasurable to read. Then, distribute them to directories and other websites. These articles will help you get closer to your prospects. How? If these people see your articles on search page results after searching keywords that are related to products and services and they're impressed with your content, they'll surely click through your resource box and give your site a visit. You'll get enormous traffic, instant expert position, and higher page ranking as long as you do the entire process right.
3.Participate on forums and blogs. Identify the forums and blogs that are frequented by your target market and sign up. Then, make it a point to visit them on a regular basis. Join the discussion by sharing your thoughts and ideas on topics that are being discussed and by sharing your in-depth knowledge. Each time you create a post, you'll get a link back to your website via your signature and you get the chance to showcase your expertise which is crucial in earning the trust and respect of your prospects.
4.Link popularity. Email those people who are running websites that compliment your site's theme and convince them to link with you. Google will consider your website more valuable and assign better page ranking if established webmasters are linking to it. It's best if these websites have been in the online arena for quite sometime and if they have better page rank as well.
5.Offer free fresh information. Majority of people who are going online are looking for information. If you want to attract them, you've got to give them exactly what they're looking for. Put together nice web content and ensure that you'll be able to effectively educate your visitors on things that interest them.
6.SEO. As I said earlier, better page ranking means more traffic. Make your site look more valuable to the eyes of Google by properly optimizing it. You can learn effective SEO techniques by attending relevant seminars and by reading relevant articles and ebooks that contain in-depth
