subject: Boost Search Engine Positioning In 3 Easy Steps [print this page] Top search engine positioning can make your website extremely successful and profitable. If your website lands on the first pages of major search engines, then you will be able to attract free web traffic. In the online world, traffic means money because more people will be able to see your products and services.
The key to grab top position on the search engines is page optimization. You need to optimize your web pages to make them more search engine friendly. Proper optimization can also attract repeat visitors because people will have a great user-experience while on your site.
Here are some of the things you have to do to enjoy top search engine positioning. Remember, these steps are quite easy but you must devote a good amount of time for page optimization to see concrete results.
Create a Site Map and Text Link Navigation
When you build a website, always create an exclusive site map. The site map contains all the links to your main and sub pages. It facilitates faster indexing and helps search engine robots to easily crawl within your entire site. You must make sure also that the important pages of your sites are linked to the home page. Search engines love a well structured website that is why you have to build a site that has no orphaned pages.
Use Keywords in Your Content
Use key search terms in your content. You will get a good chance of getting good search engine positioning if the written texts of your pages are well optimized. However, do not stuff your content with keywords. Just make sure that you have the key terms in the title tags, headers, and text links. You should also insert just a few keywords and related terms within the content of your pages. Most importantly, make sure that the content of your website is relevant to your visitors.
Build Inbound Links
Link building is the most important optimization task to ensure top search engine positioning. Don't waste your time asking for link exchanges with other websites. You have to be proactive by doing the link building yourself. For example, you can submit articles to top article directories and provide a link back to your site. Drop relevant comments on blogs and ping several content aggregators. You should also link your site to major social networks and book marking sites. This is the most tedious search engine optimization task but the benefits that you can enjoy from link building are enormous.
These are just some of the basic steps to bump your website's ranking on search engines. If you can follow these steps and repeat the process again and again, then you can certainly enjoy top search engine positioning for a very long time.
