subject: Press Release Services - Giving Your Website A Professional Image [print this page] When it comes to website marketing, there are many different routes that you can take. If you are able to take a step back and look at the different options, you will quickly see that a variety of marketing tools will result in a variety of images for your website. For a professional image that gives you an authoritative appeal, consider press release services. These are a good source of extra traffic and backlinks for your website that will allow you to project a much more professional image than you would get from any other type of marketing available.
Press release services allow you to publish press releases about your business that are newsworthy, objective, and informational. They give you a chance to show people what your business is all about, what you've been up to, and what they can expect from your services. You need to make sure that you utilize optimization (SEO) in your press releases just like any other document, just for the sake of good rankings. However, when it comes to this type of writing, less is going to be more. The typical going rate is about 4-5 instances of a keyword for every 500 words, and no more.
The press release services that you have to choose from are varied, and you need to make sure that you choose the best services for your needs. Some companies are more professional looking than others, while some are just outright spam-filled press release submission services. Don't affiliate yourself with the latter unless you want a fast track to a bad reputation. Stick with the reputable, professional services and your business will be able to project that same image. The key is to use services that allow you to submit your release once, and then distribute it about the internet for you.
Of course, you want to make sure that you are getting distributed to the best websites, so check with press release services to see which newswires and websites they publish to. It's fairly easy to write and publish press releases to help improve your website's image. You should always utilize a variety of marketing tools to get the most from your online marketing, and press releases are one type document that doesn't get enough credit. Often overlooked, the press release might surprise you with the amount of traffic that it can generate and the benefits that it can provide for your business or website.
