subject: How Hard to Crack Smart Phone Market [print this page] Nokia and Samsung have already shown their worries about the prosperity about their products, even though they are leading the global market detached with 40% and 20% respectively of mobile phones in use today. The price tag of iPhone is the bottleneck for its sale, but Apple's new generation always could give consumers more wows and surprises. However, if one day, Apple could be as cheap as other mobile phones, how could other brand giants survive? In order to challenge Apple on this front, lowering the prices is far more than enough.