subject: Optimize A Low Cost Website Design Marketing Platform. Power Of On-site Video. [print this page] Betty and Joe, your typical small business concern, has been exploring what it takes to effectively put their business on the web. Betty is realistic in her expectations and realizes that they simply have to up the ante to obtain a top 10 rank. Betty has researched different aspects and realizes that their web design theme and site objectives will be met with the inclusion of short niche focused videos. The nature of their business also makes the use of photo images a highly effective medium to illustrates and provide valuable customer information.
Bettys research has found the follow information to present Joe with.
Video has become a very cost-effective form of communication which allows you to demonstrate your product and service benefits in ways that photos and text simply cannot. It's Visual - People tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to 'see' something before we are forced to 'read' something. While we tend to skim through any large blocks of written material, we will almost certainly take the time to watch a professionally produced video presentation.
It's Sticky - Video can help make your web design sticky. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase site credibility and also goes a long way in building up a reputability.
It's Emotional - A video demonstrating how a product works along with customer testimonials would provide solid evidence that the service can indeed solve a particular problem. It sets off emotional triggers that static text cannot, ultimately influencing visitor response. It's On Demand - Unlike a traditional sales pitch, a video can be experienced "on-demand". Anyone interested can view it anytime they want to, simply by visiting your business web design..
Betty is over the moon. Not a day goes by that they do not receive a distraught call from equipment owners asking for advice about minor equipment failures and replacement products. She realizes that this can be a huge opportunity to build a following and customer base outside their existing clientele. Providing a content rich and information packed site, is a great leveler of the business playing field.
Being a family, they often use their video on holidays. Most people own video cameras and cellular phones. Betty has discovered that the can upload her cellular video clips to youtube. This is getting better by the day, Betty thinks to herself. Further research on her part revealed that a very neat little video editing program that interfaces with any word or spreadsheet type software is available for less than $30. But she realizes that the use of images is just as effective and can add massive impact to visual presentations.
Having appealing images/graphics on a site is simply is a must for Betty, if they want to make their low cost web design unique, build trust with their visitors, and boost their business base, photo images are a must.
Images speak louder than text. Using images on their site is a very effective way to showcase their field of expertise and can serve a powerful PR function 24/7/365. Again she finds that a no cost photo option exists when using her cell phone. Often in the past she has added these images, taken with her cell phone, to customer invoices.
Despite Bettys elation, she wonders what all this would cost to host on a site.
Websites are dynamic and should be updated and added to regularly. Betty is concerned at the potential cost and getting this past Joe. The challenge Betty faces is finding a low cost package that can effectively meet business demands.
