subject: How To Approach A Low Cost Website Design. Know What The Competition Is Doing. [print this page] Lack of planning and adhering to the basic principles of site design, rank high up, when it comes to the biggest mistakes committed by new site owners. You know what? It does not take a huge amount of time to do it right. Do not end up spending more time fixing or re-designing your site.
We have previously considered some basic steps involving defining your site functionality as well as putting your ideas down on paper. In this issue we what to further explore the actions and steps that should precede your sites publication. This step is considering what your competition is doing.
Defining your competition may depend on your site objectives and your business base. What does this imply? Simply, do you have an existing brick and mortar business, or do simply want to become part of the many opportunities the internet offers, or to monetize your own hobby when you have a low cost website design?
Scoping your competition when you have a fixed premises business would in all likelihood have been part of your overall business strategy planning. You should who your competition is. Now you have to find out what their web presence is. What do their websites look like, what do they offer? Where do they stand in ranking? There are many free tools and paid subscriptions services available to assist you with this vital activity.
You need to consider how you can offer the same product or service, better or in unique way, different to your website competition. Your low cost website needs to offer more.
We are not implying in any way to copy or steal content from your competition, rather to get ideas and some inspiration from heir website. There is no harm in this and is in fact a basic business tactic. How to position your self in the midst of competition is what success all about. Do they have social networking, blog, etc. You do not want to clone their website; you need to improve on it.
By studying the operational content of their website can also provide you with valuable pointers as to what is buzzing in this particular industry and what are common traits and factors.
If you do not have a thorough grasp of your competition, you will not be able to successfully position your low cost website design. This goes hand in hand with scoping and mining your niche market. This is a subject matter for another day. What keyword and segment of the market is your competition targeting? If you fully understand their approach you are better equipped to put a different spin on things, and offer more.
When it comes to monetizing your own ideas, passion, skills or hobby, the same principles apply. Your research phase should include some serious brainstorming. First and foremost, does a market exist, and what does the competition look like. Will you be able to put a different spin on the product or skills on offer? Do dot be fooled by a low search count, it may simply mean a non existent market, or low financial scope.
Make us of the many free tools to do keyword research and also make use of the primary search engines like Google,Yahoo, Bing, etc. Searching for that elusive niche to position yourself, it worth the time spent.
We conclude with two thoughts, your website should not be about you and secondly you have to design a credible website to convert visitors to sales.
