subject: Why Fear Online Marketing? [print this page] Over the years I have had many customers tell me they are afraid to market online because so much information is available for free.
Remember, people buy for their reasons, not ours.
First, nothing ever sells itself. Just because you have something on your shelf, doesn't mean customers will be beating down your door to buy it. There has to be a reason for them to buy from you!
Second, you better give your prospects every reason you can think of to buy your product. List as many benefits to your product as you can imagine. People buy because of how it will benefit them, and impact their life.
Third, nothing is really "free", except maybe the air we breathe.
It is true that there is a lot of free information on the Internet. But, is it really free? Of course not.
In some cases it's already been paid for through advertising dollars. In other cases it will still cost you time to search for the information.
Time is more valuable than money, because you can always make more money, but you can't buy more time. Ask any billionaire who has fallen terminally ill.
People are willing to pay for information and save their time if it is:
1. Delivered promptly; 2. Formatted; and 3. Organized.
Some people like information delivered by ink on newsprint.
Some people like information delivered by sound waves from a radio. Still others like to read information in magazines or books or listen to information on audio tapes or on web pages.
People like information delivered, formatted and organized in many different ways, not just one or two.
The question you should be asking yourself is: "Why should people buy my information on the Internet, over all the other available ways it's currently being delivered, formatted and organized?"
Competition (even from those who give it away') is not the problem. The problem is creativity in a way the translates it into a benefit for your buyers and profits for yourself.
