subject: How to Produce a Mailing On Time and Within Budget [print this page] 9. Keep the costs of direct mails down by thinking carefully about which materials to use in the mail shot -printing on a lighter card or slightly lower weight of paper could reduce the marketing budget significantly - make sure to discuss all the options with a mailing house before committing to a way forward. Another way of saving money is to choose direct mailing houses which can save you money on envelopes and other packaging items; since these items are bought in bulk at discounted rates, these discounts can be passed on to you.
How to Produce a Mailing On Time and Within Budget
