subject: Reasons Why Content Quality Is Important In Marketing [print this page] If you are taking into consideration of having articles as a means in marketing your business, it is vital that you realize the relevance of quality in marketing. One should always bear in mind that your article is the one representing you in your business. It is likely that you will utilize the articles to promote your business by using social networking methods or through article directories. You may easily loss your credibility once a simple error has been made.
Grammatical errors
If you are concerned about slight grammatical errors, perhaps you should consider using a good grammar checker before publishing your articles. It is always important to remember, who your audience is. Your audience will just probably ignore the small errors given that they are non-English speaking. But, if you're audience is mainly English-speaking mistakes can probably be noticed easily and may create problems.
Spelling errors
There are few things that are more embarrassing than simple typographical errors in the document. Inevitably, we all make them. Regardless of how accurate you may be, it is always wise to double-check your documents for errors.
In the category of spelling errors, also comes the misuse of certain words. You may find that you are using a totally inappropriate word when you meant something completely different. You can avoid this problem by reading your document from bottom to the top. This will often mean that a word that is simply out of place will jump out. There are some words that a spellcheck simply will not pick up, because they are spelled properly. The difference is in the usage.
Formatting errors
Remember when you were preparing articles for submission, that there are often different requirements depending on where you are submitting them. To enhance the professional look of your articles, make sure that your articles are formatted appropriately as to the venue that you are using.
Catchy headlines
While it may be sorely tempting to use a catchy headline, use caution when doing this. The title of the article (or blog post) should always go hand-in-hand with the content. Once your headline do not match with your content, remember that your credibility will be at stake.
Capturing the right tone
Articles should be written in a tone that your readers will find appealing. Depending on the type of article you are writing, this may mean a conversational tone, a sales tone, or a tone that offers some excitement. Most of this will be based on what solely your goals for the article.
Summary
Make sure your articles are of the highest quality before you begin using them for promotion. Remember, they are going to be the "face of your business" and you want them to exemplify everything you stand for. Having simple, correctable mistakes can cost you credibility, which in turn can cost you customers.
