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subject: Five Reasons to Open a Free Web Store [print this page]


If you want to build e commerce website fast, ready made websites are a good option. These out-of-the-box solutions to selling online immediately often come with everything you need to start an online store.

In a normal set-up, there are a bunch of things you will need to be able to sell online. The retail store template is just the very beginning. Let's take a quick look at what other things you will be needing. First, is the hosting. This is where all your website file pertaining to the online store will go. You will need a domain to be the URL of your online store. The domain is what your potential buyers will type in to find your store on the internet. You need to point your domain to the websites files in your online hosting.

Then, you will need your back-end system. As the administrator or the online merchant ,this is the administrative interface that you need to look at to upload products into your online store and to track your orders. This part is usually called your inventory management system.

To capture any order payments, you will need an online shopping cart that connects to a payment gateway. Your online shopping cart is your store's checkout counter. The payment gateway is the important element that connects your online store to all the financial institutions that allow you to accept and process credit cards for payment.

Build e commerce website via the traditional method will take time and a lot of effort to review and test the systems offered in the market. Ready made websites, on the other hand, already has everything you need in one roll.

The quick start up time is definitely an advantage for ready made websites. However, it does have its downside, particularly that you do not have your own identity. Any other person or online store owner that uses the same ready made websites will not be any different from you.

You will need to set yourself apart and branding is the way to do this. You can start off with something simple like customizing your background colors. You can also work on creating a logo that speaks more to what your new online store is all about.

But perhaps the most important aspect of your website that you will have to focus on is your content. Optimize it to target keywords that can bring in quality visitors. More importantly, write your content such that you are speaking to your audience and that you are also talking about your own brand.

These simple tweaks take very little time to implement, yet you will be maximizing your online store's potential to stand out and be noticed by potential consumers despite actually starting off as a ready made website.

Five Reasons to Open a Free Web Store

By: Ralph Sparks




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