subject: "Cougars" in Dating May be on Endangered Species List [print this page] In leading the study, Psychologist Dr Michael Dunn analyzed the data on the age preferences of women and men using online dating sites. "A critically important consideration for advertisers on online dating sites appears to be the age of a potential partner," Dunn said. "The transference of female desire from older men to relatively younger men has been argued based on growth of the toy boy phenomenon," he said. "Our results show clearly that most women across all age groups and cultures, are targeting males either their own age or older.
"Cougars" in Dating May be on Endangered Species List