subject: Information Marketing - 16 Powerful Tips For A More Effective Email Campaign [print this page] 1.Use powerful subject lines1.Use powerful subject lines. First thing to do is to make sure that your recipients will open and read your newsletters. This will happen if you use powerful, enticing headlines. Make them relatively short but catchy. They must communicate the gist of your content and that the email is coming from a reliable source so these people will not send your email to their spam folder.
2.Start strong. Hook your readers as soon as possible. Greet them, use their name, and tell them what they can expect to get in your newsletters. Be direct to the point and use elements that can help you get these people on the edge of their seats. You may present mind-boggling questions, earth-shattering information, or promise great stuff that they will not be able to find elsewhere.
3.Use attractive graphics. As you know, online users have very short attention span. However, you can keep them interested if you use graphics and other visuals on your newsletters. It's important to make sure that what you're using are closely related to the topic that you're discussing and that you limit the number of graphics that you're going to use. Too much graphics will make your content look amateurish.
4.Avoid using words that are highly associated with spam emails. Spam filters nowadays are very sophisticated. Email users can just type in the words that they think spammers will use and their emails will be blocked. As you surely don't want this to happen to your newsletters and sales letters, ensure that you use only "professional words" all the time. Also, avoid using too many exclamation points and lots of dollar signs. '
5.Content is king. Although your main goal in sending your prospects emails and newsletters is to get them to buy from you, you must avoid making your content all about your products, company, and services. Your recipients will surely appreciate good content. Offer them with great information that they will not soon forget like solutions to their pressing issues, guides on how they can advance in their new endeavors, answers to their questions, and insider tips. Avoid giving them general information as this will not help you in convincing these people that you're an expert in your niche.
6.Offer great reading experience. Make your content easy to read and easy to understand. Use words that your prospects can easily relate to and keep your sentences short as much as possible. Use bullet points, short paragraphs, and subheadings when and as needed. If you need to use technical terms, make sure that you define them first to avoid confusing your recipients.
7.Keep it short. Some of my clients used to send newsletters that contain more than 1,000 words. If you're doing the same right now, I wouldn't be surprised if your conversion rate is relatively low. You see, using too many words is the easiest way to lose your readers. Help them digest the information that you're giving out by making your content brief and to the point. Also, limit the scope of your content. You don't need to tell them everything you know in one newsletter. Ideally, your newsletter and sales letters must contain 300-500 words only.
8.Maximize click through rates by using anchor texts. Based on research and several studies, online users respond well to anchor texts instead of absolute URLs. Use this to your advantage and use these types of links on your email campaign materials. For best results, use keywords or key phrases that can target the emotional hot buttons of your prospects. This can surely help in boosting your click through rate in no time.
9.Personalize your messages. You'll easily be able to capture the attention of your readers if you address them using their first name. Experts agree that if you start your letters with "Hello Kate" instead of "Hi there" you'll increase your chances of making a sale up to 200%. It will also help if you write using conversational tone.
10.Send your newsletters on Tuesday and Wednesday. Based on my personal experience, you'll be able to multiply your conversion rate if you send your newsletters to your prospects during these days instead of during weekends. Based on research, these are the days when people in general are more receptive to communication.
11.Be consistent. You cannot just send your prospects with one sales letter and one newsletter and wait for them to contact you. You see, the key to get them to buy is constant communication. So, don't stop sending them informative content or information about your products and services until you get them to say yes to your offerings. How often should you send them email marketing messages? That will depend on the preferences of your prospects. I suggest that you conduct survey to get their pulse.
12.Conditioning. You can make your subscribers more receptive to your offers if you send your email ads and newsletters on the same day and time of the week. The secret here is called "conditioning". If you this all the time, your subscribers will come to expect your email ads on specific day and time.
13.Experiments. Write several newsletters and email ads and send them to subscribers. Your goal here is to figure out which ones will generate more favorable response. Through this, you'll easily figure out the things that you're doing right and the elements that you can make use of to grab your subscribers by the throat.
14.Leave your subscribers wanting for more. You would like these people to look forward to your newsletters. This will happen if you always offer them with good content and great learning experience. Instead of giving out information that you have to share on one email, I suggest that you create newsletter series. This is to ensure that you'll have something to share to your subscribers every week.
15.Use testimonials. These are very useful especially when you're on the part where you're convincing your prospects to finally make a purchase. Share with them the thoughts, ideas, and great experiences of your previous customers. These can surely help in influencing the buying decision of your prospective clients.
16.Signature. Don't forget to include your signature at the bottom of the email. This should contain information about your company and the unsubscribe link. It must also contain your site's URL.
