subject: Boost Traffic with a Trade Show Giveaway Wheel [print this page] Author: Jenn Jimenez Author: Jenn Jimenez
After putting the New Years Eve noisemakers away in storage, it's time to unleash the trade show giveaways. Following the holiday season is the busiest bundle of big business trade shows of the year. Chances are you've already reserved the best booth space and have chosen the most qualified employees to represent you. The coming weeks will be filled with important planning from what apparel your representatives will wear to what prospective clients you're most interested in speaking with. Of course, one of the most important aspects to any trade show is the awesome swag you'll be giving out. The trade show giveaways that you select can help to boost traffic to your booth and block out the competition. But with so many items to choose from it can be hard to narrow down the selection. For those that can't put their finger on the perfect giveaway, there's an alternative option for you. Consider all of the giveaways you've used in your company's past and choose the ones that were most profitable. Once joined with trade show favorites and other unique items, you'll be ready to make your very own trade show giveaway wheel. The brilliance of a trade show wheel will be seen as your booth quickly becomes the place to be. As attendees approach, it's important to engage them. Have a representative out and about mingling with new visitors and controlling the crowd. Meanwhile, another representative can man the wheel and one more can network with serious inquiries. Depending on the number of company representative you have, more attendees can be spoken to at once. The important thing is to keep that wheel spinning. Instead of running by your booth and grabbing a giveaway, attendees will focus a good amount of time exploring your company's services and products. Not to mention, they'll also go home with a wonderful gift. Depending on the construction of your trade show giveaway wheel, you can have anywhere from two to ten potential products. Using four items on your wheel is a sure fire way to attract attention without going overboard. For the sake of trade show tradition, include promotional tote bags and trade show snacks. These items will satisfy the needs of trade event connoisseurs but you'll also want to throw in an exciting new item to generate a buzz for your business. You can use promotional electronics to create the hype and use your favorite all time promotional item to fill in the fourth slot. As potential clients wait in line you can glance at their name tag and check your list to see if they're an important prospect. Once they approach the wheel you can introduce yourself and welcome them into a friendly conversation. Because of your personable and professional approach to networking, they'll be likely to stick around and converse with your other representatives. Even if attendees leave after receiving their prize, they'll have an imprinted trade show giveaway with your logo on it. The fact that the giveaway went from their hands to yours to theirs also helps to rectify your services. Using a giveaway wheel at your next appearance is a fun way to draw attention to the awesome services and products you supply. They're perfect for businesses with surplus trade show items from the last few events and can even include further promotional slots like a special discount panel for more incentive. No matter what items you choose, rest assured that you'll achieve awesome branding success. There are many possibilities to explore and yes, that's right. You can give that trade show giveaway wheel a spin of your own, too.About the Author:
Jenn Jimenez is a content specialist for Motivators promotional products where you can find the best in trade show giveaways. Motivators is always interested in bringing branding excellence to your business and prides itself in original ideas and effective promotions.
