subject: Pay-Per-Lead: Right IT Leads Generation? [print this page] Trying the pay-per-leads model for IT leads generation would certainly be an advantage for IT companies. Detractors may proclaim a litany of faults under this system, but the benefits are clear for all businesses to see. As the IT industry continuously expands into new territories, developing new products and trends, it is only natural that other business-generating processes are created. Direct marketing is just the tip of the iceberg. There are a ton of other methods out there. But if one is in search of a winner for software leads, then pay-per-leads is the right thing to invest on.