subject: HR - Branding [print this page] Why do we go for brands? The answer is simple -.reliability. It's the popular brands which provide this reliability. Attracting knowledge workers has become a Herculean task for the HR department. Only the best practices and the best environment can assure their interest in working for the organization. The practices and policies of the HR department and its outlook create a certain brand for the HR. The better the brand, better are the chances that will attract the best talent. The focus in this review paper outlines all that are required to make HR the best brand.
