subject: Act By Sage & Act Corporate Edition Contact Management Software [print this page] Contact management software is essential for any business that is sales, marketing, or project driven. The ability to manage contacts and their history effectively is key, not to mention the ability to classify contacts properly and track sales opportunities where necessary. In this post we'll discuss the different aspects of tracking information for a contact in a contact management software system like ACT! by Sage.
Of course the first things you want to track for a given contact is their basic information like name, address, phone number and email address. In recent years businesses have also become more active on social networks as such ACT! by Sage now let's you to input social media profiles for a give contact, be it LinkedIn, Facebook, Twitter, and more.
Next is contact history. Where did you first meet the contact, what marketing piece or tradeshow served as the lead source? Any contact management software worth it's weight gives users the ability to track this, and ACT! by Sage is no different. Beyond that you can track activities surrounding a given contact record, like phone calls, activities, and tasks, all while specifying the result of said activities.
Further, for e-marketing professionals you can have effectiveness of marketing campaigns logged automatically right on the contact record. Using ACT! by Sage's emarketing module powered by Swiftpage gives users a snapshot view of recent campaigns and creates call lists and hotsheets based on a contacts interactions with marketing pieces.
Lastly, ACT! by Sage gives you an option to purchase ACT! Corporate Edition. This version includes licenses for the Windows version of the software as well as the robust ACT! for Web product, giving users the option to access their contact management database through a web browser. Not to mention the options for synchronizing ACT! data to various smartphones including the iPhone, Android based devices and the Blackberry.
These features and flexibility make ACT! by Sage one of the top contact management software packages available to small businesses.
