subject: Trade Show Magic Or Trade Show Madness Which Will It Be? [print this page] When you go to a convention or event geared to your field or business, you want to stand out. You spend money and time on these things and a good return on that investment is what you expect to go home with. You want trade show magic. And you can get it.
When the doors on the show site open, do the hurrying masses fly right past your front table? Is it where the booth was located? Did the lighting just make the display look bad? Or did the setup just fade into the background?Did they even glance your way? You have 3 color glossies and matching carpet and chairs. Very well, there must be some trick to this trade fair gig, and we are going to find it.
Let us take a walk around the floor area. What do you see? 3 color glossies, attractive displays, attractive professionals; in other words, exactly what you have. So what can set you apart? Here is where the magic comes in.
The idea behind using a magician is straight forward. You want your booth and your company to standout long after the trade show is over. You need to be the memory that lingers. Magicians can create that memory and they are very good at it. Do you remember watching a magician do his tricks?
Flocks of people, who usually just flow past without a glance will stop and watch a magician do a trick. Imagine if that trick is pulling your business card out of their ear! Maybe your logo flies out of her sleeve? If they stop to watch, you have a chance. A magician can make them stop.
Humor is something conventions often demand. But surely you could be using your time more wisely than making wise cracks. Get a funny magician and he can deliver the lines while you deliver the pitch.
Need class instead of punch? There are magicians who can create theatre magic right in front of your booth. Couples who can cajole the most determined attendee to stop for just that magic moment that lets you get the word out.
Normally if you want attention you do some fairly loud sort of thing to be heard or seen anywhere except right in front of your booth. But a magician can use digital light shows, or interactive tricks and flourishes to bring the attention of the crowd to you. Magicians get the word out when people talk about what they saw at your booth. Word of mouth is always magic. Right?
Making magic work at a trade fair is not something you have to know how to do. A good magician will have a variety of ways to promote your service or product. They will need to know the basics about your company to plan several approaches. Then it is up to you to help them pick the most productive and relevant styles to employ. You look like the magician when the contact names roll in.
Check your calendar for the next event you are planning. Is it time for you to try a little trade show magic?
