subject: Accurist Ladies Watches - A Brief History [print this page] Accurist Watches are a traditional British watch maker, renowned for both style and affordability. Accurist Watches was established in the late 1940s in London by Asher Loftus and Rebecca Loftus. Accurist Watches was formed solely as a watch producer unlike many watch companies of this era that were usually formed as an off-spin of a jewellery company. The Loftus family felt that the United Kingdom needed a new watch brand that combined Swiss made quality parts with wonderful style and a competitive price! From lowly beginnings the philosophy of Accurist has meant it has grown and grown..
Accurist's big break came with the a new range of watches called the 'Old England' range which were a must have for celebrities such as Princess Anne, and The Beatles in the 1960s. At the end of the swinging sixtiesAccurist Watches had formed an office in Switzerland - sending a signal that they were prepared to take on the established fashion brands of that era, and in some style!
During the seventies, Accurist Watches were leaders in the newly invented field of digital watches. Their LCD (liquid crystal display) quartz digital watches were considered so cutting edge, that they became the watch of choice for pilots of the newly launched cutting edge Concorde!
During the 1980s Accurist Watches became the sponsorer of 'The Talking Clock' which was a real achievement. In the 1980s Japan was full of cutting edge technology, and Accurist Watches moved their factories over to Japan to keep their watches cutting edge. By the end of the 80s the first ever 'Award of Excellence' was awarded to Accurist Watches by the National Association of Goldsmiths in the United Kingdom as a recognition amongst their peers and rivals for their contribution to the watch market.
In the era of the 1990s Accurist Watches considerably grew their brand, becoming the one of the largest in the United Kingdom watch market. They also established a new watch range aimed at a younger ages range - the Accu2, this became one of the most carried watches in the United Kingdom.
today Accurist Watches still continues to be popular with both men and women and is going from strength to strength! This is partly down to their innovative designs and trend, but also the watches are readily available and competitively priced.
Accurist Watches have been a major British watch designer for the last 70 years, creating high quality modern watches to the people at bargain-priced prices, and they are much loved by celebrities. Accurist Watches continue to strive for the very best and despite increased global competition continue to thrive.
Some of the top models from the current watch range include the 'Sky Master' sports range, the 'Gold' range of 9 carat and 18 carat gold watches with and without cut diamonds, the 'Sparkle' range of women's watches with sparkling stones, the light weight durable 'Ceramic' range of watches, the 'Pro-timer' chronograph range, and the 'Marina' range of Swarovski set ladies watches.
